Promo Preferences and Trends
About this event
Join Suzanne McCarter of Burns Mailing & Printing as she guides through a review of promotional product preferences by industry, age group, gender, and geography. Using data from the Advertising Specialty Institute’s 2026 Ad Impressions Study, we’ll explore popular trends in promo and share a method to help estimate your ROI on promo, swag, merch, or freebies whichever is your preferred term. We’ll also learn about NFC-enabled promo, which combines tap technology to create promo items that evolve with your message. Swag for all and a delicious breakfast – please join us!
RSVP by May 19, 2026, at 12 p.m. Snacks and beverages will be served.
Complimentary parking is available in the Blount Mansion lot. The lot entrance is located on the side street between Blount Mansion (the yellow frame house) and the Craighead-Jackson House (the historic brick building). Follow the drive as it curves behind the mansion to reach the Visitor Center, where all programs will be held.
Additional street parking is available along the side street in front of the Craighead-Jackson House.
Proud Sponsor of PRSA Volunteer Chapter
Registration Info
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