The Volunteer chapter typically meets the third Thursday of each month
at lunch, with three months off during the year. Occasionally,
meeting times and/or dates will differ from the regular schedule. Meetings
are held in various locations including downtown Knoxville, West
Knoxville,
and Oak Ridge. Check here regularly to get information on future
meetings including location, topic, speaker, cost, date, and time.
When registering for a meeting, please indicate whether you are a student, member, or non-member. Also indicate if you prefer a vegetarian meal, if available.
Upcoming meetings & events for the Volunteer Chapter
Chapter Meetings--Third Thursday of the Month
June
Board Meeting: TBA
Chapter Meeting: PRSA Volunteer Chapter Summer Series #1From PR News: PR's Role in Managing and Mitigating Crisis
In lieu of a regular chapter meeting in June, we are offering two viewings of this PR News webinar in the morning and afternoon of June 18th. There will not be a lunchtime meeting. The webinar viewings are being offered free of charge.
Session 1: 7:30 to 9:00 a.m., American Cancer Society, 871 Weisgarber Road.
Session 2: 4:00 to 5:30 p.m., United Way of Greater Knoxville, 1301 Hannah Ave.
Note: Space is limited to 25 people for each session. We require a minimum of 10 people to hold each session.
About the webinar: The webinar is designed to ensure that your organization is truly crisis-ready and prepared. PR News designed it to focus on:
1. The guiding principles to understand and live by in preparing for any crisis.
2. How to (and when to) respond to bloggers and other negative exposure online. This includes monitoring and containing negative information former employees may be spreading about you and your company via digital or offline channels.
3. Leveraging social networking sites and other new media to your advantage to manage reputation.
4. How to deal with the media when your company is undergoing a transition/crisis brought on by the current economy (i.e. layoffs, takeovers, buyouts) or other external/internal causes (i.e. scandal).
5. Spearheading and developing an effective internal communications plan during a company crisis brought on by the current economy or other external/internal causes.
6. Knowing the crisis rules versus actually testing your processes to be as prepared as possible.
7. Leveraging your organization's current processes/rules to help you look smart and ready.
8. Key tools and techniques you can walk away with to help you manage crises better than before.
9. Examples of companies that have learned to be more crisis prepared.
10. Testing messages during a crisis.
11. Rebuilding confidence and trust among employees from a high level.
12. Managing the issues and turning the matter from a crisis into solutions-oriented campaign.
13. Working more effectively with internal and external legal counsel.
14. Communicating to stakeholders that your company can be trusted.
When: Thursday, June 18, 2009: Session 1 at 7:30 to 9:00 a.m.; Session 2 at 4:00 to 5:30 p.m.
Where: Session1: American Cancer Society, 871 Weisgarber Road; Session 2: United Way of Greater Knoxville, 1301 Hannah Ave.
Cost: FREE
RSVP: RSVP to Nicky@OakRidgeVisitor.com or (800) 887-3429 or to the Volunteer Chapter Facebook group by Tuesday, June 16, 2009. If sessions are cancelled, we will notify you via the listserv and by Facebook on June 17th.
