The 2010 V Awards Gala was held on Thursday, April 15, 2010 at the new Clayton Center for the Arts on the Maryville College campus. The PRSA Volunteer Chapter thanks our sponsors who helped make the evening a wonderful event for all who attended:
| "V" Award sponsors: (Media) Knoxville News Sentinel. (Platinum) Interactive Springboard, Campbell Tent & Party Rentals, nPrinters. (Gold) Scripps Networks, B&W Y-12. (Silver) Mary Beth West Consulting, Universal Forms and Systems, West Chevrolet. (Bronze) Blount Memorial Hospital, RT Lodge, Academy Ballroom, Clayton Center for the Arts. |
The following individual, program, and product awards were given during the celebration:
Individual Awards:
Harvey I. Cobert Award — Named in honor of Harvey I. Cobert, APR, for individual contributions to the growth of the public relations profession in East Tennessee and to the success of the Volunteer Chapter.
Barb Martocci, TVA
Community Service Award — An individual or organization that has used public relations practices to improve the quality of life within East Tennessee communities. Not intended for public relations professionals.
WATE, WBIR, WVLT
Executive-of-the-Year
Award — An executive officer or employer who has shown exceptional
support of PRSA and the public relations profession. Not intended for
public relations professionals.
John Lansing, Scripps Networks
Rising Young Professional Award — Outstanding public relations professionals in the early stages of their career.
Mallorie Mendence, Mary Beth West Consulting
- Community Relations
- Excellence: Extreme Classroom Makeover — ORAU
- Public Service
- Excellence: Blount Education Initiative Public Awareness — Mary Beth West Consulting
- Internal Communications
- Excellence: Switch Your Thinking— Univeristy of Tennessee
- Public Affairs/Government Relations
- Excellence: Alabama BCCEDP Funding Crisis — American Cancer Society
Investor Relations- Excellence: C & R 4500 Campaign — Tellico Village Property Owners Association
- Special Event — 2-7 Days
- Excellence: Celebrate Spring — Blount Memorial Hospital
Special Event — Fewer than 7 Days- Excellence: Dancing with the Knoxville Stars — East TN Children's Hospital
Special Event — More than 7 Days- Excellence: Parkwest Medical Center Goes Green — Parkwest Medical Center
Special Event — More than 7 Days (Government)- Excellence: Employee Giving Campaign — Knox County Government
Special Event — More than 7 Days (Non-Profit)- Excellence: Bosom Buddies — Blount Memorial Hospital
Marketing Consumer Services (Travel)- Excellence: Arts in the Airport — Metropolitan Airport Authority
Marketing Consumer Services (Financial)- Excellence: LeConte Wealth Management Consumer Services Campaign — Mary Beth West Consulting
Issues Management- Excellence: Moving the Rock — University of Tennessee
Multicultural Public Relations- Excellence: What's Your Story? — University of Tennessee
Integrated Communications- Excellence: Changing our Approach to Reach Target Audiences — University of Tennessee
J. Carroll Bateman Award of Excellence- Best of Show: Dr.Dolly — University of Tennessee
- Media Relations — Consumer Products
- Excellence: Disaster Drill — Blount Memorial Hospital
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Media Relations — Non-Profit - Excellence: Blount Education Initiative Media Relations Campaign — Mary Beth West Consulting
Media Relations — Consumer Services- Excellence: LeConte Wealth Management Media Relations Campaign — Mary Beth West Consulting
- Magazines/Periodicals — Non-Profit
- Excellence: It's About Children — East Tennessee Children's Hospital
- Magazines/Periodicals — Non-Profit
- Excellence: Good Health— Blount Memorial Hospital
Magazines/Periodicals — Government/Public Service- Excellence: The Y-12 Times — B&W Y-12
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Newsletter — Employee - Excellence: Checkmate — Blount Memorial Hospital
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Writing — Feature - Excellence:Organization is to Support Us — Blount Memorial Hospital
Writing — Other- Excellence: Front Page Follies Script — Society of Professional Journalists
Media Kits — Non-Profit- Excellence: Fantasy of Trees Press Kit — East TN Children's Hospital
- Media Kits — Services
- Excellence: Todd Richeson Interiors Media Kit — Mary Beth West Consulting
- Collaterals — Posters
- Excellence: Transitional Care Center Events — Blount Memorial Hospital
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Collaterals — Brochures - Excellence:Life is a Journey. Take it with CASNR — UT Institute of Agriculture
- Collaterals — Invitation
- Excellence: Wheel of Prizes — Blount Memorial Hospital
- Press Conference
- Excellence: Blount Education Initiative Education Advocacy Campaign — Mary Beth West Consulting
Social Media- Excellence:Summer Reading Challenge — Knox County Government
- Audio Visual Productions — Other
- Excellence: Gotta Know Knoxville Unplugged — Knoxville Tourism & Sports Corp
- Web sites — Internal
- Excellence: ORAU Intranet — ORAU
- Web sites — External
- Excellence: Blount Education Initiative Web Site — Interactive Springboard
