The 2008 V Awards Gala was held on Thursday, April 10, 2000 at the Foundry. The PRSA Volunteer Chapter thanks our sponsors who helped make the evening a wonderful event for all who attended:
| "V" Award sponsors: (Media) Knoxville News Sentinel. (Platinum) Campbell Tent & Party Rentals, K. Kimmey Designs, Printedge. (Gold) BWXT Y-12. (Silver) Blackberry Farm, Goody's Family Clothing, Mary Beth West Consulting, Scripps Networks, Universal Forms and Systems, University of Tennessee. (Bronze) Blount Memorial Hospital, Curved Edge Consulting, Dollywood Entertainment Park, East Tennessee Children's Hospital, Oak Ridge Associated Universities, PR Newswire, UT College of Communication and Information. |
The following individual, program, and product awards were given during the celebration:
Individual Awards:
Harvey I. Cobert Award — Named in honor of Harvey I. Cobert, APR, for individual contributions to the growth of the public relations profession in East Tennessee and to the success of the Volunteer Chapter.
Lorna Norwood, APR,
University of Tennessee Institute of Agriculture
Community Service Award — An individual or organization that has used public relations practices to improve the quality of life within East Tennessee communities. Not intended for public relations professionals.
Julia Pearce, Blount Memorial Hospital
Executive-of-the-Year
Award — An executive officer or employer who has shown exceptional
support of PRSA and the public relations profession. Not intended for
public relations professionals.
Tom Catani, U.S. Cellular
Rising Young Professional Award — Outstanding public relations professionals in the early stages of their career.
Chelsey Reimann,
Town of Farragut
- Community Relations
- Excellence: Flock to Florida — Tri-Cities Regional Airport
- Quality: Ready for the World: Smokey Program — University of Tennessee, Knoxville
- Merit: LifeSwap: Take a Walk in Someone Else’s Shoes — Blount Memorial Hospital
- Public Service
- Excellence: Reading Rocks Book Campaign — Girl Scouts of Tanasi Council
- Quality: Tennessee Governor’s Academy — University of Tennessee, Knoxville
- Merit: Send
Germs Down the Drain — East Tennessee Children’s
Hospital
- Internal Communications
- Excellence: Tennessee Today — University of Tennessee, Knoxville
- Quality: “PACS” campaign — Blount Memorial Hospital
- Merit: Metropolitan Knoxville Airport Authority Corporate Culture Campaign – Committee of Workers — Metropolitan Knoxville Airport Authority
- Crisis Communications
- Quality: Safety — University of Tennessee Office of Public Relations
- Special Event — One Day or Less
- Excellence: Kickoff to Commencement — University of Tennessee, Knoxville
- Quality: Dolly Parton Becomes a Girl Scout — University of Tennessee Office of Public Relations
- Merit:
Center for Science Education Site Dedication Ceremony — Girl
Scouts of Tanasi Council
- Special Event — 2-7 Days
- Excellence: 2007 Campus Tour— University of Tennessee
- Quality: Celebrate Spring — Blount Memorial Hospital
- Merit: Department of Energy/Oak Ridge National Laboratory 2007 Day of Science — Oak Ridge National Laboratory
- Special Event — 8 Days or more
- Excellence: 60th anniversary celebration — Blount Memorial Hospital
- J. Carroll Bateman Award of Excellence
- Best of Show: Reading Rocks Book Campaign — Girl Scouts of Tanasi Council
- Annual Reports — 4 Colors
- Excellence: ORAU 2006 Annual Report — Oak Ridge Associated Universities
- Quality: Courage. Confidence. Character. — Girl Scouts of Tanasi Council
- Merit: Children's Hospital 2006-07 Annual Report — East Tennessee Children's Hospital
- Magazines/Periodicals — Customer
- Excellence: Good Health — Blount Memorial Hospital
- Magazines/Periodicals — Non-Profit
- Quality: It's About Children — East Tennessee Children's Hospital
- Merit: Growing Strong — Girl Scouts of Tanasi Council
- Magazines/Periodicals — Government/Public Service
- Quality: The Y-12 Report — B&W Y-12
- Merit: Reaching Out — University of Tennessee, Knoxville
- Newsletter — Customer
- Quality: Lifelink — Blount Memorial Hospital
- Merit: Health Talk — Cariten Healthcare
- Newsletter — Employee
- Excellence: Checkmate — Blount Memorial Hospital
- Quality: Third Thursday — University of Tennessee, Institute of Agriculture
- Merit: BWXTymes Newsletter — B&W Y-12
- Newsletter — Non-Profit
- Excellence: Healthy Kids — East Tennessee Children’s Hospital
- Quality: Connected--The UWIG Member Newsletter — EnerNex Corp. Utility Wind Intergration Group
- Newsletter — Government/Public Service
- Excellence: Gratia — University of Tennessee
- Quality: Safegards and Security Sentinel — B&W Y-12
- Merit: Retirement News — B&W Y-12
- Newsletter — Electronic
- Excellence: Tennessee Today — University of Tennessee Office of Public Relations
- Quality: eTorch — University of Tennessee, Knoxville
- Writing — Feature
- Excellence: "When in Rome" — University of Tennessee, Knoxville
- Quality: "Homegrown Music" — University of Tennessee, Knoxville
- Merit: "Profiles in Pink" — Blount Memorial Hospital
- Writing — Hard News
- Excellence: "48-Year-Old Mystery: UT’s Bill Bass Hired to Examine Big Bopper’s Remains" — University of Tennessee, Knoxville
- Quality: "Microwave salt bath advances metal processing" — B&W Y-12
- Merit: "Harry Potter" — University of Tennessee, Knoxville
- Writing — Speech
- Excellence:”"Making the News—Making the News Funny" — David Lauver and the Society of Professional Journalists
- Writing — Column
- Excellence: "Women's Health" — Blount Memorial Hospital
- Quality: "Alexander and Gordon at Forefront of Scientific Leadership" — University of Tennessee Office of Communications and Marketing
- Writing — Other
- Excellence: 2007 Front Page Follies Script — David Lauver & East Tennessee Society of Professional Journalists
- Quality: "What You Do Counts...10 Years Later" — B&W Y-12
- Merit: "What You Do Counts" — B&W Y-12
- Media Kits
- Excellence: Blog Cabin — Scripps and DIY Network
- Quality: Fantasy of Trees Media Kit — East Tennessee Children's Hospital
- Merit: Blount Memorial Hospital 60th Anniversary Media Kit — Blount Memorial Hospital
- Collaterals — Posters
- Quality: DOE Five Year Review Posters — Bechtel Jacobs
- Merit: Taking PrecaUTions — University of Tennessee, Knoxville
- Collaterals — Brochures
- Quality: Employee Handbook for Relocation — B&W Y-12
- Merit: All That Glitters Is Orange — University of Tennessee, Knoxville
- Collaterals — Catalogs
- Excellence: Sacred Beauty — University of Tennessee, Knoxville
- Quality: 2008
Professional Training Programs (PTP) Course Catalog — Oak
Ridge Associated Universities
Merit: Do you want to help the world? — University of Tennessee, Office of Marketing and Communications - Collaterals — Invitation
- Excellence: Fantasy of Trees Gala Preview Party 2007 invitation — East Tennessee Children's Hospital
- Quality: Donor
Leadership Appreciation Event invitation — University
of Tennessee, Knoxville
Merit: Your Chariot Awaits invitation — Cariten Health - Collaterals — Direct Mail
- Excellence: Fresh Homegrown Plans–Ripe for the Picking— Cariten Health
- Quality: UTNAA
Tour Program — University
of Tennessee, Knoxville
Merit: Cultural Attraction Series — University of Tennessee, Knoxville - Collaterals — Specialty Items
- Excellence: Blount Memorial Hospital 60th anniversary book — Blount Memorial Hospital
- Quality: Rolling Out the Red Carpet for Patient Advocacy — East Tennessee Children’s Hospital
- Merit: AUTumn in Knoxville — University of Tennessee, Knoxville
- Audio Visual Productions — Public Service Announcement
- Excellence: A Statewide Campus — University of Tennessee
- Audio Visual Productions — Presentation
- Quality: Cytogenetic Biodosimetry Laboratory (CBL) Video — Oak Ridge Associated Universities
- Audio Visual Productions — Other
- Excellence: Ordinary Miracle — East Tennessee Children’s Hospital
- Quality: Tai Chi-TV News Story — University of Tennessee, Institute of Agriculture
- Merit: The Center for Sleep Medicine Infomercial — Blount Memorial Hospital
- Web sites — Intranet
- Excellence: The X Net — EnerNex Corporation
- Web sites — Government/Public Service
- Quality: Re-design of DOE Protecting Human Subjects Web site — Oak Ridge Associated Universities
- Merit: www.Tanasi.org — Girl Scouts of Tanasi Council
- Web sites — Education
- Quality: Ready for the World — University of Tennessee, Knoxville
- Merit: utk.edu — University of Tennessee, Knoxville
- Web sites — Professional Service
- Excellence: Redesign of McGhee Tyson Airport’s Web site — Metropolitan Knoxville Airport Authority
