The 2007 V Awards Gala was held on Thursday, April 26, 2007 at the Foundry. The PRSA Volunteer Chapter thanks our sponsors who helped make the evening a wonderful event for all who attended:
| "V" Award sponsors: (Media) Knoxville News Sentinel. (Platinum) Asen Strategic Advertising & Marketing, Campbell Tent & Party Rentals, Owen Printing Company of Tennessee, Scripps Networks. (Gold) Bacon’s Information. (Silver) Alcoa Inc., Blackberry Farm, BWXT Y-12, Mary Beth West Consulting. (Bronze) Chariots of Hire, Direct Mail Services Inc., East Tennessee Children's Hospital, PR Newswire, Universal Forms & Systems. |
The following individual, program, and product awards were given during the celebration:
Individual Awards:
Harvey I. Cobert Award – Named in honor of Harvey I. Cobert, APR, for individual contributions to the growth of the public relations profession in East Tennessee and to the success of the Volunteer Chapter.
Becky Huckaby,
Metropolitan Knoxville Airport Authority
Community Service Award – An individual or organization that has used public relations practices to improve the quality of life within East Tennessee communities. Not intended for public relations professionals.
Ripley’s Aquarium of the Smokies
Lifetime Achievement Award – Outstanding public relations practitioner who has made significant contributions throughout their career.
Susan Barnes, APR, Fellow PRSA,
Lighthouse Counsel
Executive-of-the-Year Award –An executive officer or employer who has shown exceptional support of PRSA and the public relations profession. Not intended for public relations professionals.
Larry J. Frank,
Knox County Public Library
Rising Young Professional Award – Outstanding public relations professionals in the early stages of their career.
Elle Butler,
Scripps Networks
- Community Relations
- Excellence: Legacy Quilt – Blount Memorial Hospital
- Quality: Promise Scholarship State Tour – University of Tennessee Office of Public Relations
- Merit: Branding Tanasi Council – Girl Scouts of Tanasi Council
- Public Service
- Excellence: Send Germs Down the Drain! – East Tennessee Children’s Hospital & Shoney’s Restaurants
- Internal Communications
- Excellence: Ready for the World: The International & Intercultural Awareness Initiative – University of Tennessee Office of Public Relations
- Quality: MKAA Corporate Culture Campaign: Committee of Workers – Metropolitan Knoxville Airport Authority
- Merit: Diversity Communications Plan – ORAU
- Media Relations
- Excellence: Healthy Returns for Education Tennis Challenge – Blount Memorial Hospital
- Quality: FUTure: UT Branding Campaign –
University of Tennessee Office of Public Relations
- Crisis Communications
- Excellence: What to Do if an Emergency Occurs on the Oak Ridge Reservation – U.S. DOE Oak Ridge Public Affairs Office
- Quality: Crisis Response Kits – Blount Memorial Hospital
- Public Affairs/Government Relations
- Excellence: NA-70 Highlights
– BWXT Y-12
- Special Event – One Day or Less
- Excellence: Profiles in Pink – Blount Memorial Hospital
- Quality: FUTure Kickoff Celebration – University of Tennessee Office of Public Relations
- Merit: Children’s Festival of Reading
– Knox County Public Library
- Special Event – 2-7 Days
- Excellence: Make Orange Green – University of Tennessee Office of Public Relations
- Quality: Healthy Returns for Education Tennis Challenge – Blount Memorial Hospital
- Merit: Celebrate Spring
– Blount Memorial Hospital
- J. Carroll Bateman Award of Excellence
- Best of Show: Ready for the World: The International & Intercultural Awareness Initiative – University of Tennessee Office of Public Relations
- Annual Reports – 4 Colors
- Excellence: Celebrating 20 Years – Cariten Healthcare
- Quality: A Year of Firsts 2004/2005 Annual Report – Girl Scouts of Tanasi Council
- Merit: 2006 TVA Annual Report – Tennessee Valley Authority
- Magazines/Periodicals – Customer
- Excellence: Good Health – Blount Memorial Hospital
- Magazines/Periodicals – Non-Profit
- Excellence: It’s About Children – East Tennessee Children’s Hospital
- Quality: Torchbearer University of Tennessee Office of Public Relations
- Magazines/Periodicals – Government/Public Service
- Excellence: The Y-12 Report BWXT Y-12
- Newsletter – Customer
- Excellence: Health Talk – Cariten Healthcare
- Quality: Totally Teen – Cariten Healthcare
- Newsletter – Employee
- Excellence: BWXTymes Newsletter – BWXT Y-12
- Quality: Covenant Connections – Covenant Health
- Merit: ORAU News Online – ORAU
- Newsletter –Non-Profit
- Excellence: Healthy Kids – East Tennessee Children’s Hospital
- Newsletter –Government/Public Service
- Excellence: Retirement News – BWXT Y-12
- Quality: Safeguards and Security Sentinel – BWXT Y-12
- Newsletter – Electronic
- Excellence: eTorch – University of Tennessee Office of Public Relations
- Writing – Feature
- Excellence: "Profiles in Pink" – Blount Memorial Hospital
- Quality: “Service to Our Nation: A Family Affair” – BWXT Y-12
- Merit: “Back On Their Feet Again” – University of Tennessee Office of Public Relations
- Writing – Hard News
- Excellence: “UT Signs $25 Million Contract with U.S. Air Force” – University of Tennessee Office of Public Relations
- Quality: “Summer Camp Is Not What It Used To Be” – BWXT Y-12
- Merit: “UT Researchers' Work Reveals 220-Year-Old Hurricane History” – University of Tennessee Office of Public Relations
- Writing – Speech
- Excellence:”The Highest Secual Calling: Personal Perspective of Public Service” – Senator Howard Baker
- Quality: “DOE Small Business Luncheon” – BWXT Y-12
- Writing – Column
- Excellence: “Diversity Serves All Tennesseans” – University of Tennessee
- Quality: “A Big Idea for the Coming Year” – University of Tennessee
- Quality: “First Impressions, Lasting Impacts” – BWXT Y-12
- Merit: “Women’s Health” – Blount Memorial Hospital
- Writing – Other
- Excellence: “2006 Front Page Follies Script ” – East Tennessee Society of Professional Journalists
- Quality: “Y-12 2006 Strategic Plan, Strategic Objective 4” – BWXT Y-12
- Merit: “Nestled Between Tennessee Ridges” – BWXT Y-12
- Media Kits
- Excellence: Fantasy of Trees Media Kit – East Tennessee Children’s Hospital
- Quality: Groundbreaking Ceremony of Junior Achievement: JA World/City – Metropolitan Knoxville Airport Authority and Junior Achievement
- Merit: Healthy Returns for Education Media Kit – Blount Memorial Hospital
- Collaterals – Posters
- Excellence: Y-12 Blood Drive Posters BWXT Y-12 – BWXT Y-12
- Quality: NLM Recruitment Poster – ORAU
- Merit: BWXT Y-12 Recruiting Displays – BWXT Y-12
- Collaterals – Brochures
- Excellence: Cariten Kids’ Run – Cariten Healthcare
- Quality: Flourish Brochure – LeBlanc Financial Group
- Merit: Girl Scouts of Tanasi Council Brochure – Girl Scouts of Tanasi Council
- Collaterals – Catalogs
- Excellence: Camp Tanasi Catalog Girl Scouts of Tanasi Council – Girl Scouts of Tanasi Council
- Quality: CProfessional Training Programs (PTP) Course Catalog – ORAU/ORISE
- Collaterals – Invitation
- Excellence: 21st Year Cariten Golf Tournament Invitation – Cariten Healthcare
- Collaterals – Direct Mail
- Excellence: What’s the Deal? – BWXT Y-12
- Collaterals – Specialty Items
- Excellence: 2007 Artsclamation! Calendar/The Art of Healing – Peninsula
- Quality: 60th Anniversary Calendar – Blount Memorial Hospital
- Merit: BWXT Y-12 Holiday Card – BWXT Y-12
- Audio Visual Productions – Presentation
- Excellence: Y-12 All Hands Meeting: What You Do Counts – BWXT Y-12
- Audio Visual Productions – Other
- Excellence: Waiting For My Real Life to Begin – East Tennessee Children’s Hospital
- Quality: Electrical Safety Training Video – ORAU
- Web sites – Intranet
- Excellence: Re-design of Facilities & Transportation Departments (FTD) Intranet Site – ORAU
- Web sites – Government/Public Service
- Excellence: Re-design of ORAU Internet Site – ORAU
- Quality: Re-design of ORISE Internet Site – ORAU/ORISE
